My Pretty Obsessions | Lifestyle Blog: Interview | Lauren Napier of CLEANSE

Monday, June 15, 2015

Interview | Lauren Napier of CLEANSE

Image provided by PR*
I was lucky to have an opportunity to interview Lauren Napier of CLEANSE. Lauren is an amazing makeup artist with over 15 years of professional experience and also a successful entrepreneur.

After a personal experiment which left her feeling delirious, Lauren created CLEANSE - a set of twelve individually wrapped facial cleansing wipes, perfect for when you're on the go.

To start off, describe a typical day in your life.

A day in my life begins early and ends late, depending on what is on the agenda, I wake up at 4 or 5am. I hop on social media, check out the world news and of course everything happening in beauty. I try to exercise or at least stretch. I make a smoothie and check my emails. I might work on set of a TV show shooting here in the city or take conference calls and meetings about LAUREN NAPIER - the brand. CLEANSE by LAUREN NAPIER is now global so there is never a dull moment. Before bed I will FaceTime with my nephew and niece, family makes me feel at ease. Then I crash!

In the 15 years of your work in the beauty industry, what's been the most memorable moment in your career?

I have had so many incredible experience, there is never just one. This has been a wild ride and I have embraced the highs and (seldom lows) of it all. My career has allowed me to have access and experience locations, rooftops, views, basements, cellars and corridors that I never could have imagined even existed. I have met so many people from A-list celebs, American Presidents to women suffering with cancer who just want a pretty lipstick to brighten their day. I cherish every moment.

Who was your first celebrity makeup job?

My first celebrity makeup job was for Vogue, Minnie Driver. It was a few years after all of the “Good Will Hunting” fanfare. She was DELIGHTFUL!

Describe your taste in beauty and fragrance?

I am a minimalist through and through. My motto is “Never lose the woman beneath the makeup.” I see women like Kerry Washington, Solange, Elizabeth Moss, Jessica Alba and Cate Blanchett and I think, “they have done it right.” They are beautiful and they are their authentic selves. Their confidence, beauty and strength shines through. I have a very keen sense of smell. I love to walk into my home and be greeted with fragrance. I live for a Dyptique candle - my favorite is Noisetier.  I am very specific about my personal fragrance. I wear florals. I love florals!

What beauty products do you always carry in your bag?

I always carry 3 count CLEANSE by LAUREN NAPIER cleansing wipes for touch ups. MAC Cosmetics RubyWoo is in every makeup bag that I own, just in case I get into a fiery mood and need a bold lipstick. I never leave home without Dolce and Gabbana’s Classic Cream lipstick in Delight. I’ve got a Diptyque roller ball in Eau Rose. Lastly, I have a travel sized stick of Secret deodorant, Colgate Wisps, and Dentyne Ice gum. I tote it all in my One Truffle clutch so that I can grab and go!

Let's talk about Cleanse by Lauren Napier! I love the concept of your product! Single use AND individually packaged. This is very smart because I have not seen any cleansing wipes individually packaged such as Cleanse by Lauren Napier wipes.How long did it take for you to get Cleanse by Lauren Napier out into the market (from the beginning of your idea to end product)?

CLEANSE by LAUREN NAPIER is a labor of love - actually a passion project! It doesn’t seem like it, but it has been 2 years since the date of conception and now we are available globally. The company has grown leaps and bounds. I am thrilled to know that people love CLEANSE-ing!

I applaud you for finding ways to make a difference and in giving back to your fellow citizens by having Cleanse by Lauren Napier made here in the U.S. and utilizing solar energies at a female owned manufacturing facility. You've provided employment and also contribute to the nation's economy at the same time while being eco-friendly and on top of that you promote great girl power! What inspired you to go the extra miles you did to accomplish all of this?

I have always considered myself to many things, a global citizen, an activist, a feminist amongst many things. I think we forget that every choice we make determines who we are as well as what we contribute to the world. I was inspired to empower women because I am a woman, CLEANSE by LAUREN NAPIER is manufactured in a female owned facility. I know we have work to do as a country when it comes to reducing pollution, waste and finding ways to save energy, CLEANSE by LAUREN NAPIER is manufactured in a facility that sources solar energy. Our economy has seen growth over the past 4 years, I wanted to contribute by employing American workers. I am excited to know that I have created a product that is beloved by so many.

It's amazing to see how Cleanse by Lauren Napier is being retailed in stores and online. Do you plan to expand Cleanse by Lauren Napier to more stores in the future?

I am working tirelessly to ensure that CLEANSE by LAUREN NAPIER continues to grow domestically and globally.

Cleanse by Lauren Napier is definitely making a big hit in the beauty industry! Do you plan to venture out more and create more skincare products and/or a makeup line?

CLEANSE by LAUREN NAPIER has made a splash. My goal is to continue to create innovative and luxurious products. I’ve got a feeling everyone will love what is coming down the pipelines.

You are a well respected artist and a successful entrepreneur, you are definitely an inspiration to many young women out there who wish to pursue a career in the beauty industry. What piece of advice would you give to someone who is an aspiring artist or to someone who wishes to pursue entrepreneurship?

Thank you for saying that. Like they say in Texas, “Don’t talk about it, be about it!” Following your dreams, starting a business and making the hard choices are all risky moves and take courage. Be proactive, focused and do tons of research. This may be the most important piece of advice, adjust your expectations. We live in a world that is all about instant gratification. Everything is happening now, now, now. The reality is things take time. Do not be discouraged. I  mentioned earlier in our conversation, I’ve been working on CLEANSE by LAUREN NAPIER for 2 years, but it is my 15 years as a makeup artist and independent business woman that has prepared me. I also say look outside of your community for inspiration. There is nothing wrong with having a more broad scope of success!

Follow Lauren Napier on


  1. Great interview Liz!! Don't think I've heard of this company but seems really interesting!!

  2. Thanks so much Andrea! Definitely check out CLEANSE by Lauren Napier! The cleansing cloths are fab! xx